It’s a broad discussion and as the landscape is evolving nowadays, the ad servings also become very important both for the advertiser and the end user.
But looking at human psychology and natural inclination towards a particular behavior, it is needless to say that ad blocking has emerged one of the bigger issues for marketers.
Why do people want to block ads? This is the kind of question which every marketer should ask himself and his coworkers.
According to a straight human thought, it is crystal clear that no one is surfing the web for ads but they surf for the content.
The information delay which is brought by ads while loading a site or overlaying the content is making users desperate for ad blocking. Not all the ads are desired for blocking, but only the ones which are irrelevant to the content.
Like, if a reader is studying some online topic about “Spy movies” and he ends up with an ad which is for some costly watches, the natural intent comes into play to avoid this from happening next time, thus by preventing the ad serving phenomena from happening next time.
This is the first sensible thing comes in the head of the user if ads act as a hindrance in the path of his knowledge.
The misleading titles, the auto-playing video ads or the ads which cover the full screen on the PC or pop up on the whole screen of the mobile while the end user has no idea how he can close this ad, make the user frustrated.
If this keeps happening with the user due to frustrated advertisers, he definitely wants to use an ad blocker.
One major issue is the fear of malware attack which is attached with an ad and user is expecting a virus if he clicks on the ad, then this type of fear certainly promotes ad blockers.
Some malicious ads steal the personal info and one such happening with the end user makes him suspicious about ads. Some ads lead to the fake money-making sites which scam the people for fake money methods and thus such sites are a clear threat to an internet user and he wants to block such ads at first place.