Posted in Online Entrepreneur

7 Tips to Manage Your Business Better Online

siteManaging a business online presents several challenges and opportunities. From setup to funding and even day-to-day operations, businesses can prove a hassle to manage. Below are useful ideas to help manage your business more effectively online.

1. Use Tools and Apps

Today, there are several tools and productivity apps you can use to your advantage to make your management work easier depending on which site you go to and what you’re looking to accomplish. For instance, tools for social media management allow you to update and manage all of your business social media platforms at once and on a single application.

2. Do Not Ignore Email Marketing

While many people consider this strategy obsolete, it is still an effective tool to help generate more business online. Using your email list to send your existing and potential customers some of the offers and discounts that might be of interest to them can help generate more business and boost revenue.

3. Outsource

Many businesspersons wear many hats, especially when they are building a new business. However, as a business owner, you do not have to do everything by yourself. For instance, you can outsource web design to a reputable business or freelance web designer to do the job, allowing you to concentrate your efforts on your core business or what you are good at.

4. Manage Customer Feedback

Ignoring your customers might send you out of business sooner than you think. Monitor what your customers say about you on your social media platforms and online review sites to gauge their satisfaction/dissatisfaction levels. You may also use customer surveys to capture useful information to help you improve service delivery.

5. Maintain a Simple, Organized Web Design

You may be tempted to showcase your web design skills by using several font styles and colours, animations, audio and crowded content, but this might work against you. They cram your site and make it slow. Many web visitors are too impatient to wait for slow-loading web-pages. They will simply leave for your competitor’

6. Engage Visitors

Having a blog and a comments section to engage your visitors is a way to increase customer loyalty. You may also post products on social media (see SEO Root) with a “read more” link that redirects them to your business website to get more information and perhaps purchase.

7. Do Not Over-sell

In an effort to make sales, many businesspersons make the mistake of over-selling to new visitors. Being overly pushy can send away or discourage potential customers. This includes spammy emails, which can be quite annoying.

Following these 7 tips will help you manage your business adequately online.  If you have any questions, let us know in the comments!

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